There’s hardly a corner of the world where Instagram isn’t a household term, especially among millennials. However, if you’re just beginning to look into using Instagram as part of your social media marketing strategy, you may be confused by some of the terminology. Many of the concepts are similar to those on other platforms, but to help you keep everything straight, here are some Instagram terms you should definitely know.


Bio: Every user has the opportunity to create a personal bio. This is a section wherein you may describe yourself or business and also link to a website of your choice. This is the only place on Instagram that allows for active links.

Caption: Instagram users may accompany their posts with a caption. The wittier the better. It is best to keep these short and sweet as only the first few lines of the caption will be visible when scrolling. Remember, any links posted in captions will not be live, so it is best to post links in your bio and reference them in captions.

Comment: A comment is when someone posts a reply or response to your photo. A comment is considered a Level Two engagement.

Filter: Instagram’s filters are one aspect that makes the network unique. Filters give users the opportunity to automatically enhance their photos and even add frames to them. Currently, Instagram gives users 20 filters to choose from.

Follower: A follower is someone who is “friends” with you on Instagram and could potentially see your posts in your feed.

Hashtag: Hashtags are used to describe and categorize posts. The # symbol always goes at the beginning of a #hashtag and can be clicked on to find similar posts. Using popular hashtags can help to increase the visibility of your posts.

Like: A like is when someone either double taps your photo or taps the heart button. Likes are considered a Level One engagement.

Post: A post is any photo that is shared via the Instagram network.

Tag: A tag is when an Instagram user attaches another person’s handle to your post. This can occur in comments of another’s posts, or a user may tag users in photos that they post as well. A tag is considered a Level Three engagement.


If you’re interested in growing your small business using Instagram, please let us know. We would love to answer any questions you may have. Instagram has been a proven way to boost business using social media marketing.

VisionPATH Business Solutions offers personalized consulting and advisory services to companies large and small. We have a long-standing reputation of providing honest, individualized advice to our clients. No matter your need, whether it is to capture new market share, to streamline processes and cut costs or to add services and grow your business, you can rely on VisionPATH to provide you with honest advice to help you achieve your goals.