Is your small business website doing its job and providing your organization with a steady stream of qualified web traffic, prospects, and leads? Does it align with your vision and have a modern look? As a small business owner, your website is often the first impression people get of your business. If it isn’t serving its purpose, it’s time to make a change.
Why Your Website Needs to Represent Your Small Business Well
People spend a lot of time online. But they also have incredibly short attention spans. According to a study from the Missouri University of Science and Technology, it takes a person’s eyes 2.6 seconds to focus on a specific part of a website when it loads. And people form opinions about what they see during that short period. If it doesn’t resonate with them, they are likely to hit the “Back” button and look for something else, which might be your competitor.
Things to Consider With Small Business Website Design
If you want to put your business in the best possible light, you need the right design. Here are just a few of the things you should consider when it comes to small business website design.
Branding
Your small business website should reflect the flavor of your brand, meaning it needs to showcase your name, logos, and taglines. It should also use your brand’s particular voice, which might be formal, humorous, conversational, or something else.
Visual Appeal
You might sell innovative products or services. But no one is going to read about them if your website isn’t visually appealing. Whatever you put online needs to be engaging, meaning you are using some eye-catching visuals that convey your message along with your words.
Usability
Your visitors shouldn’t struggle to figure out your website. Things like navigation, making purchases, or contacting you for an appointment should be simple and intuitive.
Security
Trust is a deciding factor for many of today’s consumers. If your website isn’t secure or you appear to be doing something sketchy with your tactics, you will lose your audience quickly.
Mobile-Friendliness
Most internet users today are on mobile devices. So, your website is only going to be useful to a majority of your audience if it is mobile-friendly.
SEO Strategy
Every modern website needs to be created with a robust SEO strategy in mind. This strategy will help your website rank organically in the search engines for your targeted search terms.
Vision Path Marketing Can Help With Your Small Business Website
Investing in an engaging and effective professional website is vital for every small business. If your current website isn’t representing your business well, we can help. Vision Path Marketing has established a strong reputation for helping businesses establish digital marketing strategies that produce results. With our expertise, we can help you build brand awareness and drive more conversions. Please reach out to us today for more information about our services.