Let’s face it, today’s average consumer has a shorter attention span than in years past. For the small business owner, this presents the unique challenge of creating content that engages and excites your ideal customer, and beyond that, gets them to call and make a purchase with you.
In this arena, video has become king. Anything from an introductory video of who you are, to a quick snippet of new products or services available, is the best content today to bring in new business. Some of the most engaging and attention-grabbing videos can be taken directly from your mobile phone and uploaded quickly to your page.
It’s easy to get intimidated by the prospect of recording and posting video. To help you along the way, we’ve put together a list of quick, creative messaging to utilize for your small business:
Introduce your team
Video can be one of the most effective ways to put a face to your small business’s name. People want a personalized experience when they’re making a purchase, and it helps to create a connection between your business and the consumer before they ever step foot through your doors.
Creating a quick video showing who makes up your small business, how their work goes toward helping the consumer, and the values you have for your company can go a long way in opening the door for new customers.
Live stream a product or service demo
Your potential buyer wants to be as informed as possible before they make a purchase. What better way to showcase your product or service than a quick, livestream video of you showing them how it works?
Live streaming through outlets like Facebook or Instagram can also be a great tool for creating engagement on your pages because people can instantly post questions that you can answer right away.
Share customer testimonials
One of the best ways to build trust with new and potential customers is through customer reviews and testimonials. Reach out to those who have recently made a purchase and see if they’d be interested in making a quick video talking about how your business solved their problem and encouraging others to buy from you.
Post company updates through vlogs
If you’re working on a new product or service, or you’ve brought on a new team member, or even if you just have a quick business tip you want to share, starting a vlog on your social channels can be a great way to create engagement.
Post a quick Q&A video
If you keep seeing the same questions from your customers, it may be smart to save time for yourself by making a quick Q&A video that covers everything they want to know about what you offer. Not only can you post this to your website or socials, but you can also send it directly to new or prospective customers right away.
Promote an event
If you’re going to be attending a showcase or hosting an event in your community, post a quick video about the event and how your customers can attend. Better yet, start a livestream once you’re at the event to get people excited to come out.
Celebrate milestones
If your company is celebrating an anniversary or showcasing a new employee of the month, post a quick video for your social media. Not only will this kind of post create massive engagement as people leave congratulatory comments, but it also makes your business more personable and shows the company culture.
Video is exciting because it’s so versatile. This is a chance for your small business to get creative with their content, and to break down the wall of communication between you and your customers. It doesn’t have to be expensive or fancy, it just has to be engaging, informative, and relevant to the wants and needs of your customers.
If you’re struggling to think of video content for your small business, visionPATH Marketing can help. We specialize in getting your small business noticed with dynamic strategies for digital marketing, and we can help you create video content that is sure to excite your audience. Reach out today for a free consultation.