Marketing For Accountants
Digital marketing for accountants generates leads and gets results.
How can marketing costs be justified? By recognizing the lifetime value of a client.
Explore VisionPath’s success in marketing for accountants.
In 2017, VisionPath Marketing partnered with Doerhoff & Associates, CPA, a small firm struggling to rank for accounting services or CPA in its local area. Despite efforts to generate leads using Facebook ads, they faced inconsistent results in both frequency and lead quality.
Bert Doerhoff approached VisionPath Marketing wanting to be the first result on Google and easily accessible to potential clients. His goal was to attract a steady pipeline of prospects that his internal sales team could convert into clients.
VisionPath developed a comprehensive brand visibility package for Doerhoff Accounting, which included:
1. Website Optimization
Building a mobile-optimized website with technical SEO, implementing a keyword strategy to attract and retain viewers, and featuring clear calls-to-action to encourage potential clients to reach out and contact Doerhoff Accounting.
2. Keyword Optimized Monthly Blogs
Creating monthly blogs optimized for SEO to boost online visibility, and demonstrate industry authority through valuable, informative content.
3. Social Media Content
Producing social media content related to small business management and accounting, and targeting content to engage and benefit Doerhoff Accounting’s ideal audience.
4. Facebook Advertising
Running targeted Facebook ads that leveraged the blog content, and aiming ads at small business owners and decision-makers within a 30-mile radius of the office.
1. Website Optimization
Building a mobile-optimized website with technical SEO, implementing a keyword strategy to attract and retain viewers, and featuring clear calls-to-action to encourage potential clients to reach out and contact Doerhoff Accounting.
2. Keyword Optimized Monthly Blogs
Creating monthly blogs optimized for SEO to boost online visibility, and demonstrate industry authority through valuable, informative content.
3. Social Media Content
Producing social media content related to small business management and accounting, and targeting content to engage and benefit Doerhoff Accounting’s ideal audience.
4. Facebook Advertising
Running targeted Facebook ads that leveraged the blog content, and aiming ads at small business owners and decision-makers within a 30-mile radius of the office.
Through these strategic efforts, VisionPath transformed Doerhoff & Associates, CPA’s online presence and lead generation. Doerhoff & Associates, CPA achieved the #1 spot in Google Search Results for accounting firms in its area.
The firm received 1-2 calls or emails from leads each week and signed 2-3 new clients each month. The financial impact of these new clients was substantial: each new client brought an average billing of $3,500 annually, adding an average of $84,000 in new revenue per year. With an average client retention rate of over 10 years, the firm enjoyed long-term profitability and growth.
$756,000
Potential Annual Revenue
$2,646,000
Potential Total Revenue
$252,000
Total Marketing Spend
Assuming 2-3 new clients each month, with an average customer retention of 10 years, and an average annual billing of $3,500, a company could experience annual revenue of $756,00 after 6 years, and $2.6 million in total revenue. With a fixed marketing cost, the ROI is exponential.
The success of Doerhoff & Associates, CPA wasn’t solely due to increased visibility; the owner also implemented an effective internal sales strategy. Understanding the lifetime value (LTV) of a client, he focused on maintaining a steady, manageable sales pipeline and fostering long-term customer relationships.
When Bert Doerhoff retired in 2023, he was able to sell his company for a profit, having built a firm that was both highly visible and highly trusted in the region.
Bert Doerhoff
President & CEO, Doerhoff & Associates, CPA
“VisionPath is what we have been looking for. What sets them apart from the competition is they are not a “one and done” solution. They are responsive with consistent feedback as to what is working and what is not. I truly feel like I have a full-time marketing department in-house because they do it all and are constantly tweaking things.”
Are You Ready To Take Your Accounting Firm To The Next Level?
We are ready to help! Let’s discuss your goals for your accounting firm and how we can increase your visibility. We’ll develop and manage a comprehensive digital marketing strategy to help you meet your goals and level-up your practice.
