Meet Our Team
Meet our team, which is dedicated to providing you with the most effective marketing strategy to boost your business’s visibility.

Jody Gouge
CEO & Founding Partner
Jody spent 20+ years in corporate America before starting his own businesses. Jody graduated from Limestone College and The University of Southern California, studying business, finance, and marketing. He focuses his professional time on sales and strategy, and his free time hanging out with friends, fishing, or traveling.

Jennifer Iverson
Partner & Director of Customer Experience
Jennifer is an SC native who made her way back home after exploring larger markets. She studied Communication at Florida State University, and her career began with 10 years in the television industry. When she’s not marketing, she’s probably at the gym or going on adventures with her two kids.

Sally Smith
Program Manager
Sally studied film at the University of Southern Mississippi. She uses her film and digital media experience to produce quality content for VisionPath clients. She heads the SEO department and manages Google Ad campaigns. When she’s not working, Sally enjoys spending time with her cat, Doppler, taking whale-watching trips, and starting new craft projects.

Laura Kate Vinson
Managing Partner
Laura Kate is a Charleston native and a graduate of the University of South Carolina. As a member of the VisionPath team, Laura Kate heads the Strategy Team and works to identify the right audience for clients and maximize their advertising ROI. On the weekends she loves cheering on the Gamecocks and doing DIY projects around her house.

Aleah Warner
Creative Director
Aleah is a published writer and uses her background in journalism and English to create dynamic content for VisionPath clients. She is also an accomplished graphic designer and uses her skills to create eye-catching collateral and compelling email campaigns, as well as manage the proprietary VisionPath CRM, with help from her cat, Swayze.

Tripp Koon
CTO
With a background in Fortune 500 companies, Tripp has helped design process improvement strategies and digital training for some of the largest companies in the US. In 2014, he partnered with Jody Gouge to launch VisionPath. When relaxing, Tripp enjoys offshore fishing and spending time with family and friends.

Shelby Higgs
Full-Stack Web Designer | Manager of Online Presence
Shelby is a native Charlestonian and a graduate of Charleston Southern University where she got a bachelor’s degree in Business Management. She uses her creativity, business training, and coding skills to build and design sleek, professional websites and manage blog and TikTok content for clients. In her free time, she enjoys swing dancing, sewing, and painting.

Sally Smith
Program Manager
Sally studied film at the University of Southern Mississippi. She uses her film and digital media experience to produce quality content for VisionPath clients. She heads the SEO department and manages Google Ad campaigns. When she’s not working, Sally enjoys spending time with her cat, Doppler, taking whale-watching trips, and starting new craft projects.
Our Mission
VisionPath Marketing exists to empower small businesses by establishing competitive positioning in their market space through a fair-priced, exclusive, results-driven system and a trustworthy, strategic partnership.
