How to Make Your Business More Visible on the Crowded Web

How to Make Your Business More Visible on the Crowded Web

By | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, Online Marketing, Social Media Marketing, Social Media Strategy, Twitter Marketing

The crowded web amass with blogs, video marketing, tweets, and more is proof enough that social media marketing has taken off – and just keeps on flying. Many businesses are running their marketing departments solely on social media marketing, while others are using a blended approach. Regardless of the percentage social media holds in your…

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How Long Should My Blog Post Be?

How Long Should My Blog Post Be?

By | Content Marketing

The best length for a blog post is exactly 426 words. Scratch that. Any article you read that tells you that your blog post should always be a certain length is truly oversimplifying the idea. There is not a standard length for blog posts; there are, however, guidelines to follow that can help you determine…

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Why Your Business Needs Buyer Personas

Why Your Business Needs Buyer Personas

By | Online Marketing

Two of the first questions we often ask during a VisionPATH consultation is, “who is your target audience?” or “what are your buyer personas?” A target audience is a specific demographic set who would be looking to interact with your business by utilizing your services or purchasing your products. And a buyer persona is a…

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Use Facebook to Define Your Audience and Attract More Clients

How You Can Use Facebook to Define Your Audience and Attract More Clients

By | Facebook Marketing, Small Business Strategy, Social Media Marketing

  Facebook advertising is one of the fastest and most effective forms of marketing available. However, most people are only getting a small portion of the benefits because they are not properly targeting their ads to their audience. If you want to get the most out of your Facebook ads and attract more clients while…

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