Positive Online Customer Reviews are Key for Small Business Success

Positive Online Customer Reviews are Key for Small Business Success

By | Digital Marketing, Facebook Marketing, Internet Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Uncategorized

It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the performance of their products and services. According to several studies, between 69% and 90% of…

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12 Ways to Breathe New Life into Old Blog Posts

12 Ways to Breathe New Life into Old Blog Posts

By | Content Marketing, Digital Marketing, Email Marketing, Facebook Marketing, Inbound Marketing, Marketing Strategy, Online Marketing

Every savvy marketer today knows that producing consistent, fresh content is important to generate traffic, to attract new customers, and to keep their attention. But that can be quite challenging. Coming up with valuable, interesting and relevant material and optimizing it for SEO can tax anyone’s time and creative juices. An interesting added option is…

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How to Grow Your Business with an Effective Inbound Marketing Strategy

How to Grow Your Business with an Effective Inbound Marketing Strategy

By | Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing Strategy, Small Business Strategy, Social Media Marketing

While outbound marketing interrupts people to deliver messages they may not want to hear, inbound marketing helps brands form connections by providing potential customers with personalized experiences and content right where they are. To grow as a company, it’s essential to create an inbound marketing strategy that gives people a positive impression of your company….

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9 Ways to Create Greater Business Impact with Your Online Presence

9 Ways to Create Greater Business Impact with Your Online Presence

By | Digital Marketing, Internet Marketing, Marketing Strategy, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy

Success in business today requires much more than a good product, a nice storefront, and friendly customer service. In today’s digital world a great online presence is required. It’s essential to stand out or be blown away in the daily winds of competition. The good news is that key tools exist online. As Lucas Donat,…

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Including Instagram Can Benefit Your Company's Branding Strategy

Including Instagram Can Benefit Your Company’s Branding Strategy

By | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy

Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million users in the U.S. are on Instagram. It is a platform that has proven itself…

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How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

By | Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Twitter Marketing

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include content marketing, producing an email newsletter, banner ads, social media posts, and targeted…

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7 Features to Make Your Business Website More Attractive to Customers

7 Features to Make Your Business Website More Attractive to Customers

By | Digital Marketing, Internet Marketing, Online Marketing, SEO

The popularity of and high demand for online shopping mean that people have multiple options for where to spend their money. If they can’t navigate your business website quickly, the competition is just a click away. Below are seven strategies to improve your company’s online presence. Mobile Optimization A user should be able to navigate…

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Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

By | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO

Driving online traffic to your business’s website is a critical element of business success in the digital age. To be sure, at least 70 percent of consumers engage in some form of online shopping, and at least 74 percent of consumers use a search engine for consideration and purchasing decisions. This means that if your…

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The Impact of Color in Marketing and Branding

The Impact of Color in Marketing and Branding

By | Uncategorized

Opinions are mixed when it comes to using branding color in marketing. Some feel that using specific colors will entice consumers to take a desired action, while those at the other end of the spectrum feel that branding color makes no impact at all. As with most things, the truth lies somewhere in the middle….

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Local Marketing: Grow Your Business Faster

Local Marketing: Grow Your Business Faster

By | Content Marketing, Digital Marketing, direct response marketing, Inbound Marketing, Internet Marketing, Online Marketing, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy, Uncategorized

If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your business quickly and easily. Build a Website and Make Sure It’s…

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