Which Social Media Platforms are Most Successful for Marketing Your Small Business?

Which Social Media Platforms are Most Successful for Marketing Your Small Business?

By | Facebook Marketing, Inbound Marketing, Instagram, Social Media Marketing, Social Media Strategy, Twitter Marketing

One of the questions we are often asked is, “What social media platforms should I be using to market my company?” Of course, there are some channels that every business should be using, such as Facebook. Facebook reaches more users than any other social media platform, so it is a must for everyone. But what…

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How to Make Your Business More Visible on the Crowded Web

How to Make Your Business More Visible on the Crowded Web

By | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, Online Marketing, Social Media Marketing, Social Media Strategy, Twitter Marketing

The crowded web amass with blogs, video marketing, tweets, and more is proof enough that social media marketing has taken off – and just keeps on flying. Many businesses are running their marketing departments solely on social media marketing, while others are using a blended approach. Regardless of the percentage social media holds in your…

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How Long Should My Blog Post Be?

How Long Should My Blog Post Be?

By | Content Marketing

The best length for a blog post is exactly 426 words. Scratch that. Any article you read that tells you that your blog post should always be a certain length is truly oversimplifying the idea. There is not a standard length for blog posts; there are, however, guidelines to follow that can help you determine…

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Why Your Business Needs Buyer Personas

Why Your Business Needs Buyer Personas

By | Online Marketing

Two of the first questions we often ask during a VisionPATH consultation is, “who is your target audience?” or “what are your buyer personas?” A target audience is a specific demographic set who would be looking to interact with your business by utilizing your services or purchasing your products. And a buyer persona is a…

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