Should I Invest in Marketing During COVID-19?

By | Marketing

One of the worst mistakes you can make during the COVID-19 pandemic is to abandon your marketing efforts altogether. Businesses are already going to see slower growth during this time, and pausing your marketing may leave your customer base thinking that you’ve disappeared altogether.  Now’s the time to reexamine your marketing strategy and find new…

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Do I Need a Content Marketing Strategy?

By | Content Marketing

You’ve probably heard the phrase “Content is king,” but what does that mean for your small business? Marketing strategies that implement content creation are almost guaranteed to see better results and drive needed attention to their websites and social channels. So what is content creation, and how can you implement it into your marketing efforts?…

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Who Or What Is My Buyer Persona?

By | Marketing Strategy

Every business already has its target audience in mind. What does your ideal customer look like, where do they shop, and how do they connect to the product or service you’re selling? These questions are essential to developing your buyer persona: a profile of your ideal customer and the strategy you need to market your…

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5 Ways to Effectively Grow Your Business

By | Small Business Strategy

Growing your business can seem like a daunting challenge. There are so many factors that play into a business’s overall success that it can feel overwhelming to know where to start.  Even the most successful businesses won’t see tremendous growth overnight, but luckily there are several steps you can take to see consistent, effective growth…

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Let Your Clients Know You Care - visionPATH Marketing

Let Your Clients Know You Care

By | Uncategorized

As COVID-19 continues to impact our communities, you’re likely wondering what kind of affect this will have on your business, its practices and its client base. How are you going to keep your current clients, find new ones, and make sure your business stays satisfactory?  At its core, client retention is all about developing and…

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A Different Kind of Spring in Charleston

A Different Kind of Spring in Charleston

By | Uncategorized

At a time when Charleston is normally gearing up for an influx of visitors from all over the world coming to our lovely city, we find ourselves fighting and working through one of the worst events since the Fire of 1861.  Instead of volleying for business, we are working together to serve those in the…

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Marketing

Marketing, an Investment or Expense?

By | Marketing

Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including advertising) that persuades people to purchase a product or a service….

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