5 Ways to Effectively Grow Your Business

By | Small Business Strategy

Growing your business can seem like a daunting challenge. There are so many factors that play into a business’s overall success that it can feel overwhelming to know where to start.  Even the most successful businesses won’t see tremendous growth overnight, but luckily there are several steps you can take to see consistent, effective growth…

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Let Your Clients Know You Care - visionPATH Marketing

Let Your Clients Know You Care

By | Uncategorized

As COVID-19 continues to impact our communities, you’re likely wondering what kind of affect this will have on your business, its practices and its client base. How are you going to keep your current clients, find new ones, and make sure your business stays satisfactory?  At its core, client retention is all about developing and…

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A Different Kind of Spring in Charleston

A Different Kind of Spring in Charleston

By | Uncategorized

At a time when Charleston is normally gearing up for an influx of visitors from all over the world coming to our lovely city, we find ourselves fighting and working through one of the worst events since the Fire of 1861.  Instead of volleying for business, we are working together to serve those in the…

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Marketing

Marketing, an Investment or Expense?

By | Marketing

Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including advertising) that persuades people to purchase a product or a service….

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peple at a table

How Can I Make My Company Stand Out?

By | Marketing

Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need for differentiating a business more critical than ever.  As a case in…

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engagement

“Engagement”—What’s All the Buzz?

By | Digital Marketing

If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of engagement leading to the sale of products and services, along with retention of…

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How the Use of Color Makes a Difference in Advertising

By | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Branding, Social Media Marketing

Everyone likes color, right? Color adds dimension, interest and vitality to virtually every aspect of our lives. As French Artist Fernand Leger stated, “The craving for color is a natural necessity just as for water and fire. Color is a raw material and indispensable to life. At every era of his existence and his history,…

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