Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

Drive Online Traffic to Your Business with a High-Quality Content Marketing Strategy

By | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO

Driving online traffic to your business’s website is a critical element of business success in the digital age. To be sure, at least 70 percent of consumers engage in some form of online shopping, and at least 74 percent of consumers use a search engine for consideration and purchasing decisions. This means that if your…

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The Impact of Color in Marketing and Branding

The Impact of Color in Marketing and Branding

By | Uncategorized

Opinions are mixed when it comes to using branding color in marketing. Some feel that using specific colors will entice consumers to take a desired action, while those at the other end of the spectrum feel that branding color makes no impact at all. As with most things, the truth lies somewhere in the middle….

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Local Marketing: Grow Your Business Faster

Local Marketing: Grow Your Business Faster

By | Content Marketing, Digital Marketing, direct response marketing, Inbound Marketing, Internet Marketing, Online Marketing, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy, Uncategorized

If you operate a local business such as a restaurant or home improvement company, marketing at the local level is essential. As a marketing company that serves local small businesses, VisionPATH would like to share some tips that will help nearby customers find your business quickly and easily. Build a Website and Make Sure It’s…

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Three Social Media Tips to Help Your Business Grow

Three Social Media Tips to Help Your Business Grow

By | Content Marketing, Digital Marketing, Facebook Marketing, Inbound Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Social Media Strategy

You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider social media their company’s most important form of marketing. Slightly…

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What Social Media Do Americans Love the Most?

What Social Media Do Americans Love the Most?

By | Digital Marketing, Facebook Marketing, Instagram, LinkedIn Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

According to a recent survey conducted by the Pew Research Center, just under three-fourths of American adults regularly use YouTube. Although it’s technically not a social media website, that shouldn’t matter in terms of marketing when it enjoys such popularity. Among people between 18 and 24, 94 percent visit the site often. As the second…

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How to Successfully Market your Business through LinkedIn

How to Successfully Market your Business through LinkedIn

By | Digital Marketing, Internet Marketing, LinkedIn Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Strategy

LinkedIn is a popular social media website among business professionals wanting to connect with others in their industry. Now that the site has been going strong for 16 years, business owners and CEOs of companies are increasingly realizing its value in marketing the company to a broader range of people. It seems like the next…

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Correct these 4 Content Marketing Mistakes to Generate More Traffic

Correct these 4 Content Marketing Mistakes to Generate More Traffic

By | Content Marketing, Facebook Marketing, Inbound Marketing, Instagram, Internet Marketing, Online Marketing, Online Strategy, SEO, Social Media Marketing, Social Media Strategy, Twitter Marketing

While publishing high-quality content is important, it’s only half of the content marketing equation. The other half is promoting the content through effective marketing strategies. If your efforts are falling short of expectation, you could be making one of these common content marketing mistakes. Failing to Ask Your Network to Share a New Post If…

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Improving Customer Engagement on Instagram

4 Strategies for Improving Customer Engagement on Instagram

By | Content Marketing, Digital Marketing, Instagram, Internet Marketing, Online Marketing, Social Media Marketing, Social Media Strategy

Even though more than 70 million businesses in the United States currently use Instagram for marketing or plan to in the future, most don’t understand how to make their account unique enough to capture the attention of potential customers. Below are four tips to help your company use the social media phenomenon to your advantage….

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Which Social Media Platforms are Most Successful for Marketing Your Small Business?

Which Social Media Platforms are Most Successful for Marketing Your Small Business?

By | Facebook Marketing, Inbound Marketing, Instagram, Social Media Marketing, Social Media Strategy, Twitter Marketing

One of the questions we are often asked is, “What social media platforms should I be using to market my company?”  The answer of course isn’t quite the same for every business.  Here are our thoughts on social media platforms, and how to consider them. Facebook is Still King Of course there are some channels…

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