Why Your Business Needs Buyer Personas

Why Your Business Needs Buyer Personas

By | Online Marketing

Two of the first questions we often ask during a VisionPATH consultation is, “who is your target audience?” or “what are your buyer personas?” A target audience is a specific demographic set who would be looking to interact with your business by utilizing your services or purchasing your products. And a buyer persona is a…

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Use Facebook to Define Your Audience and Attract More Clients

How You Can Use Facebook to Define Your Audience and Attract More Clients

By | Facebook Marketing, Small Business Strategy, Social Media Marketing

  Facebook advertising is one of the fastest and most effective forms of marketing available. However, most people are only getting a small portion of the benefits because they are not properly targeting their ads to their audience. If you want to get the most out of your Facebook ads and attract more clients while…

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Use Facebook’s Paid Advertisements to Increase Page Likes

Use Facebook’s Paid Advertisements to Increase Page Likes

By | Facebook Marketing, Social Media Marketing

New social media networks seem to be popping up all the time. Even with these new networks, however, Facebook is still king of social media, especially when it comes to paid advertisements. Hopefully your business has already begun to use Facebook’s paid advertisements to increase your company’s visibility and revenue. If not, it’s high time…

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Why Facebook Messenger is a Social Media Must Have for Your Small Business

Why Facebook Messenger is a Social Media Must Have for Your Small Business

By | Small Business Strategy, Social Media Marketing

Say the words “social media,” and likely the first app to come to mind is Facebook. Recently, social media giant Facebook has made big changes to another of its apps, Facebook Messenger. Though private messaging has been a feature of Facebook since 2008, it wasn’t until 2015 that the company began allowing businesses and companies…

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