Should I Invest in Marketing During COVID-19?

By August 31, 2020Marketing

One of the worst mistakes you can make during the COVID-19 pandemic is to abandon your marketing efforts altogether. Businesses are already going to see slower growth during this time, and pausing your marketing may leave your customer base thinking that you’ve disappeared altogether. 

Now’s the time to reexamine your marketing strategy and find new ways to boost your business. Here are our tips for keeping a strong marketing strategy through uncertain times: 

Go back to the drawing board

During this time, your marketing budget may look a little different. It’s a good idea to really analyze where your money is going and determine which areas deserve more attention and which may not serve you anymore. Use any research you’ve been able to acquire through your current marketing efforts, and make changes to improve your buyer’s experience. See which messages have been most effective and use that as the jumping off point for new ideas to implement.  

Show your customers you care

In marketing, consistency is key. You want to continuously reach out to your current and potential client base, letting them know you’re still here to serve them in this uncertain time. Your messaging should speak to the moment: addressing the concerns of your customers and showing them how you can help. Tell your customers how you’re adapting during the coronavirus pandemic, and the measures you’re taking to ensure their safety in the buying process. 

Boost your online presence

People are spending more time online than ever before, and this is a great opportunity to boost your online marketing methods. Revamp your social media channels and post consistently, and make sure your website is accurate and up-to-date with all of the information your customers need to make a purchase. 

There are so many ways you can boost your business online. If you haven’t been utilizing content marketing before, now is a great time to start. Post blogs on your website that you can share through your social channels, both showing your expertise in the field and driving traffic to your page. This is your chance to get creative, and may be the necessary revamping your marketing strategy needs to stay fresh in today’s market. 

Seek the professionals

A lot goes into an effective marketing strategy, and some small businesses might find the most effective way to boost their business is to seek out a professional marketing firm. If you’re unhappy with your marketing strategy or just looking for fresh ideas, VisionPath Marketing can help. For the last 15 years, Visionpath Marketing has developed smart, strategic approaches to small business marketing that will bring your business the attention it deserves. Visit our website today to schedule a free consultation.