One of the questions we are often asked is, “What social media platforms should I be using to market my company?” Of course, there are some channels that every business should be using, such as Facebook. Facebook reaches more users than any other social media platform, so it is a must for everyone. But what about the others? How do you know which of the other social media platforms to use?
First of all, it is important to note that not all businesses need to be on the same social media platforms. To know which ones are best for you, you will need to consider two aspects of your company: your target audience and your products and services. Continue reading to see which other social media platforms are most helpful for your company.
Google-Owned Social Media Platforms
Google owns both Google+ and YouTube, two social media platforms that can be quite useful to many businesses. YouTube is the most popular and, generally, more popular of the two. Interestingly enough, YouTube is also the second-largest search engine on the Internet, second only to Google itself. So, if you plan to use video to advertise your business, placing it on YouTube is a good idea. Be aware, though, that it is important to have higher quality videos if you wish for your content to stand out on this platform.
Another Google-owned social media platform is Google+. Many people joke that Google+ is not a helpful site and that there are very few people on it. While it is certainly not as popular as YouTube or Facebook, Google+ does have its benefits. For example, there is a good chance that posting content to Google+ can help your website and other content appear higher in the search rankings in the Google search engine. Additionally, posts will also be available to millions of users on this channel.
Photography and Video-Sharing Social Media Platforms
Instagram is the most popular photo sharing social media platform, with more than 1 billion monthly users. It is a great platform to use if you want to showcase your products using photos or short videos. The audience range on Instagram is similar to Facebook in that it’s users vary in age as well as geographical location. It is a great platform to use for sharing professional and, especially, artistic posts.
Snapchat is popular among younger generations and is a helpful platform if your target audience is geared towards millennials or post-millenials. In contrast to content shared on Instagram or Facebook, your content does not need to be as professional; it can be more relaxed. Artistic content still does quite well on this platform.
Review-Based Social Media Platforms
People often don’t think about review-based platforms when it comes to marketing small businesses. However, review-based channels such as Yelp and Trip Advisor can truly help your social media marketing plan be more successful. The best way to use these two platforms is to ensure you have optimal customer interaction so as to gain positive reviews. Reviews on these sites can help to garner business as clients enjoy reading real and honest reviews written by people who have visited your place of business. If your business is located in a city that often receives tourists and out-of-town visitors, having a presence on these sites is especially important.
As you can see, there are many different social media platforms available to use as a part of your marketing strategy. Choosing the right ones can be difficult, but does not have to be. If you would like assistance determining which platforms to use for your business and also setting up a marketing plan for using them, we at VisionPATH Marketing are happy to help. Contact us today for a free consultation.