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Why Branding Is Important for Your Small Business

Why Branding Is Important for Your Small Business

by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy

When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets).  Yet branding is not about business size nor about budgets. As Jeff Bezos,...
Propel Your Business Forward—5 Effective Actions to Leverage Your Brand

Propel Your Business Forward—5 Effective Actions to Leverage Your Brand

by VisionPath Marketing | Aug 30, 2019 | Marketing Strategy

You have a business that you are proud of and there are so many challenging aspects to it: all the operational elements, staffing, human capital management, accounting, sales, and marketing. And they all need to function well to ensure business success and long-term...

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