by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,... 
by VisionPath Marketing | Sep 12, 2019 | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy
Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million...