by VisionPath Marketing | Mar 15, 2021 | Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO, Small Business Branding, Small Business Strategy, Social Media Marketing, Social Media Strategy
Google’s search algorithms and strategies are continuously changing and improving to help users better find the information they’re looking for. Who knows what they will think of next? Because Google is continuously checking and ranking websites, it can be... 
by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,... 
by VisionPath Marketing | Dec 13, 2019 | Marketing
You may remember a line from the old baseball movie, “Field of Dreams:” “Build it and they will come.” Well, some people in business might feel like that. “I can just create a website, or open a store, or tell people I have a service to... 
by VisionPath Marketing | Sep 12, 2019 | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy
Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million... 
by VisionPath Marketing | Aug 30, 2019 | Marketing Strategy
You have a business that you are proud of and there are so many challenging aspects to it: all the operational elements, staffing, human capital management, accounting, sales, and marketing. And they all need to function well to ensure business success and long-term...