by VisionPath Marketing | Feb 15, 2020 | Small Business Strategy
Work-life balance is not a new idea. For someone who is driven, it may be easy to simply pour oneself into something to the exclusion of everything else. Balance suggests some equilibrium, not unlike (but not as dangerous) as walking along a thin wire 30 feet above a... 
by VisionPath Marketing | Dec 13, 2019 | Marketing
You may remember a line from the old baseball movie, “Field of Dreams:” “Build it and they will come.” Well, some people in business might feel like that. “I can just create a website, or open a store, or tell people I have a service to... 
by VisionPath Marketing | Sep 24, 2019 | Digital Marketing, Internet Marketing, Marketing Strategy, Online Strategy, SEO, Small Business Strategy, Social Media Marketing, Social Media Strategy
Success in business today requires much more than a good product, a nice storefront, and friendly customer service. In today’s digital world a great online presence is required. It’s essential to stand out or be blown away in the daily winds of... 
by VisionPath Marketing | Sep 12, 2019 | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy
Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million... 
by VisionPath Marketing | Aug 30, 2019 | Marketing Strategy
You have a business that you are proud of and there are so many challenging aspects to it: all the operational elements, staffing, human capital management, accounting, sales, and marketing. And they all need to function well to ensure business success and long-term...