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Marketing, an Investment or Expense?

Marketing, an Investment or Expense?

Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including...
How Can I Make My Company Stand Out?

How Can I Make My Company Stand Out?

Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need...
Including Instagram Can Benefit Your Company’s Branding Strategy

Including Instagram Can Benefit Your Company’s Branding Strategy

Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million...
How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include...