by VisionPath Marketing | Feb 29, 2020 | Digital Marketing
If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of... 
by VisionPath Marketing | Aug 15, 2019 | Marketing Strategy
Let’s talk about names. Not the “sticks and stones” type, but a successful way to name a new business. You know how much your personal name means you. Similarly, the right name for your business is crucial to your success. A great name will have a... 
by VisionPath Marketing | Jul 15, 2019 | Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Twitter Marketing
The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include... 
by VisionPath Marketing | Apr 15, 2019 | Content Marketing, Digital Marketing, Facebook Marketing, Inbound Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Social Media Strategy
You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider... 
by VisionPath Marketing | Mar 15, 2019 | Digital Marketing, Internet Marketing, LinkedIn Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Strategy
LinkedIn is a popular social media website among business professionals wanting to connect with others in their industry. Now that the site has been going strong for 16 years, business owners and CEOs of companies are increasingly realizing its value in marketing the...