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Including Instagram Can Benefit Your Company’s Branding Strategy

Including Instagram Can Benefit Your Company’s Branding Strategy

Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million...
How To Use Video Marketing Effectively in Your Small Business

How To Use Video Marketing Effectively in Your Small Business

The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include...
Correct these 4 Content Marketing Mistakes to Generate More Traffic

Correct these 4 Content Marketing Mistakes to Generate More Traffic

While publishing high-quality content is important, it’s only half of the content marketing equation. The other half is promoting the content through effective marketing strategies. If your efforts are falling short of expectation, you could be making one of...
4 Strategies for Improving Customer Engagement on Instagram

4 Strategies for Improving Customer Engagement on Instagram

Even though more than 70 million businesses in the United States currently use Instagram for marketing or plan to in the future, most don’t understand how to make their account unique enough to capture the attention of potential customers. Below are four tips to...