by VisionPath Marketing | Oct 16, 2021 | Digital Marketing, Online Strategy
Over 91% of customers have visited a store, in part because of the digital marketing efforts you and other small businesses like yours apply. Great! So you know marketing your business online is definitely worthwhile. But there are so many ways to market your business... 
by VisionPath Marketing | Mar 25, 2020 | Marketing
Marketing is often thought of like the ads on TV, Radio or billboards, or even seen in those old things called newspapers. Of course, it is much more than these, reaching deep into today’s critical digital space. Marketing includes every aspect of business (including... 
by VisionPath Marketing | Feb 29, 2020 | Digital Marketing
If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of... 
by VisionPath Marketing | Feb 15, 2020 | Small Business Strategy
Work-life balance is not a new idea. For someone who is driven, it may be easy to simply pour oneself into something to the exclusion of everything else. Balance suggests some equilibrium, not unlike (but not as dangerous) as walking along a thin wire 30 feet above a... 
by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,...