by VisionPath Marketing | Aug 15, 2019 | Marketing Strategy
Let’s talk about names. Not the “sticks and stones” type, but a successful way to name a new business. You know how much your personal name means you. Similarly, the right name for your business is crucial to your success. A great name will have a... 
by VisionPath Marketing | Jul 30, 2019 | Marketing Strategy, Small Business Strategy
Does your company have a marketing plan? Many small businesses think they do when really they simply spend money trying one idea for a short time before moving onto the next. One problem with this approach is that marketing success doesn’t happen that quickly.... 
by VisionPath Marketing | Jun 30, 2019 | Marketing Strategy
If you’re a new business owner, you may have little experience with marketing but know that it’s necessary. Then just when you think you have one marketing strategy figured out for your small business, trends change and you might not see nearly the return... 
by VisionPath Marketing | Apr 15, 2019 | Content Marketing, Digital Marketing, Facebook Marketing, Inbound Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Social Media Strategy
You’re not alone if you feel frustrated by social media marketing or wonder if the effort you put into it is worth the return on investment (ROI). In a recent survey reported by Local Search Association, one in three business owners stated that they consider... 
by VisionPath Marketing | Nov 15, 2018 | Facebook Marketing, Inbound Marketing, Instagram, Social Media Marketing, Social Media Strategy, Twitter Marketing
One of the questions we are often asked is, “What social media platforms should I be using to market my company?” The answer of course isn’t quite the same for every business. Here are our thoughts on social media platforms, and how to consider...