by VisionPath Marketing | Aug 15, 2019 | Marketing Strategy
Let’s talk about names. Not the “sticks and stones” type, but a successful way to name a new business. You know how much your personal name means you. Similarly, the right name for your business is crucial to your success. A great name will have a... 
by VisionPath Marketing | Jul 30, 2019 | Marketing Strategy, Small Business Strategy
Does your company have a marketing plan? Many small businesses think they do when really they simply spend money trying one idea for a short time before moving onto the next. One problem with this approach is that marketing success doesn’t happen that quickly.... 
by VisionPath Marketing | Jul 15, 2019 | Digital Marketing, Facebook Marketing, Instagram, Internet Marketing, LinkedIn Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy, Twitter Marketing
The Internet has changed the way people do business, so it only makes sense that business owners change the way they advertise. Fortunately, they have a variety of opportunities available to reach potential customers exactly where they are. Some of these include... 
by VisionPath Marketing | Jun 15, 2019 | Digital Marketing, Internet Marketing, Online Marketing, SEO
The popularity of and high demand for online shopping mean that people have multiple options for where to spend their money. If they can’t navigate your business website quickly, the competition is just a click away. Below are seven strategies to improve your... 
by VisionPath Marketing | May 31, 2019 | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Online Marketing, Online Strategy, SEO
Driving online traffic to your business’s website is a critical element of business success in the digital age. To be sure, at least 70 percent of consumers engage in some form of online shopping, and at least 74 percent of consumers use a search engine for...