by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,... 
by VisionPath Marketing | Nov 15, 2019 | Digital Marketing, Facebook Marketing, Internet Marketing, Online Marketing, Online Strategy, Small Business Strategy, Social Media Marketing, Uncategorized
It seems like everyone is online these days. People shop on their phones, do product research, ask questions and post reviews regarding their purchases and services experiences. Businesses now get remarkable business exposure online—both good and bad, depending on the... 
by VisionPath Marketing | Sep 12, 2019 | Digital Marketing, Instagram, Internet Marketing, Marketing Strategy, Online Marketing, Online Strategy, Social Media Marketing, Social Media Strategy
Effective marketing starts with effective branding. Branding, after all, is your identity; what you stand for. As brands scramble for presence in a crowded competitive world, Instagram branding should be included in your overall brand strategy. Today, over 100 million... 
by VisionPath Marketing | Aug 30, 2019 | Marketing Strategy
You have a business that you are proud of and there are so many challenging aspects to it: all the operational elements, staffing, human capital management, accounting, sales, and marketing. And they all need to function well to ensure business success and long-term... 
by VisionPath Marketing | Aug 15, 2019 | Marketing Strategy
Let’s talk about names. Not the “sticks and stones” type, but a successful way to name a new business. You know how much your personal name means you. Similarly, the right name for your business is crucial to your success. A great name will have a...