by VisionPath Marketing | Mar 14, 2020 | Marketing
Competition is everywhere these days. The advent of the internet and the acceleration of digital marketing have leveled the playing field, opening the door for a vast number of businesses seeking the attention and money of every potential customer. That makes the need... 
by VisionPath Marketing | Feb 29, 2020 | Digital Marketing
If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of... 
by VisionPath Marketing | Feb 15, 2020 | Small Business Strategy
Work-life balance is not a new idea. For someone who is driven, it may be easy to simply pour oneself into something to the exclusion of everything else. Balance suggests some equilibrium, not unlike (but not as dangerous) as walking along a thin wire 30 feet above a... 
by VisionPath Marketing | Dec 30, 2019 | Marketing, Marketing Strategy, Small Business Branding, Small Business Strategy
When thinking about strong brands, most people quickly will identify Coca-Cola and Nike, corporate brands that have instant recognition, wide reach (and massive branding and marketing budgets). Yet branding is not about business size nor about budgets. As Jeff Bezos,... 
by VisionPath Marketing | Nov 30, 2019 | Content Marketing, Digital Marketing, Internet Marketing, Online Marketing, Online Strategy
In the years since its inception, email has transformed business communication. It is reported that on average, a typical business email user may receive more than 100 business email messages a day. Beyond that, email users receive about 500 email marketing messages...