Educate, Engage, Inform
Potential prospects usually aren’t interested in you or your business until they know what’s in it for THEM. Content marketing provides content that useful and informative to the prospect so they begin to see your brand as an AUTHORITY.
BE THE EXPERT
When you provide helpful and informative content to your prospects it show you are serious about engagement. Users shy away from businesses that are only interested in presenting themselves, content marketing shows you’re interested in your prospects.
Informative content positions you as an authority. When prospects see you as a guide who can help with their problems it moves them into the sales cycle through a know, like and trust relationship.
It’s no secret google loves content. For most searches a blog article will appear on page one. When Google see’s you are serious about providing helpful information, you’re rewarded with higher rankings.
When prospects engage with content they like, they share it. When a piece gains share momentum it goes viral and draws significant attention to your business.
More than a sales pitch, blog content educates and informs. When prospects see you providing helpful content they are interested in they see you as an authority and the obvious choice when they choose to do business.
The Soft Sell
People are inundated with marketing messages everywhere they go. When you present helpful content you engage prospects with the soft sell. Instead of feeling pushed into a relationship they are pulled to know, like and trust you.
Performance metrics tell us what topics your target audience finds interesting. Over time, we use this data to generate new content that is more appealing to your prospects.
Why we are different
There is a saying in marketing circles, “Content is King.” That has never been more true than today. 89% of marketers use a blog to reach prospects. 96% of companies say they expect their content marketing budgets to increase in the future. There is no better way to begin the know, like and trust relationship with prospects than with informative and engaging content marketing.