Exceptional Results Start with a PLAN
MARKETING
Strategy
Strategy before tactics is a mantra we repeat often. Don’t get trapped in a shotgun approach to marketing, let us help you develop a PLAN for SUCCESS.
THE PROCESS
One size fits all seldom works for marketing. Our proven process takes a detailed approach to understanding your competitive advantage and business goals so you get a marketing plan that is prepared with SUCCESS in mind.
Discovery
Discovery is where we take a deep dive into your business and discover where you’ve been and where you’re going. We learn what has made you successful and your goals for the future.
The Audience
Any marketing strategy requires a well defined audience. The best message in the world will not work if it’s directed to the wrong group of people. We take the time to understand who your prospects are, in detail.
The Message
What you say is equally as important as who you say it to. Our messaging framework will guide the strategy process so we speak with a compelling voice to your prospects and nurture them into the sales cycle.
The Media
With the huge range of options for your marketing dollars it’s hard to know what channels are relevant to your brand. Since we do this everyday, we will develop a strategy to select which media best suits your business goals.
Money
Any discussion of strategy has to include a discussion of the investment it will take to accomplish your goals. With our marketing packages your ad dollars are included so you never have to worry about a fluctuating ad budget.
Strategy Tweaks
Any plan will require adjustments. Since we view our clients as an ongoing partnership, we will periodically revisit the plan and make changes accordingly.
Why we are different
Our number one goal is to bring all the pieces of your Total Online Presence to bear in developing your marketing strategy. Knowing where your dollars are best spent, tracking results and making strategy improvements are hallmarks of our process.