It’s 2017, which means that Twitter and Twitter Hashtags have been around for more than 10 years. Hard to believe, isn’t it? The social media network has grown to have more than 300 million users. And more than 500 million tweets are sent per day on average, according to Omnicore. But Twitter usage is actually beginning to decline. Does this decline mean that Twitter is no longer of use for our social media marketing needs?

Absolutely not. Twitter can still be a major asset to your company when used correctly. One of the best ways to make the most of this social media network is to find ways to strategically use its hashtags.

What is a Hashtag Anyway?

Think of a hashtag as a searchable keyword that also acts as a link. Hashtags are used on multiple social networks, including Twitter, Facebook, and Instagram. Hashtags can be any words within a post that have a # before them. For example, #fun, #food, #family. Many people will even hashtag longer phrases and add them to their posts. For example, #beentheredonethat #wecamewesawweconquered.

Why are Hashtags Important for My Small Business?

Hashtags can truly make or break your Twitter marketing campaign. Especially if you are just starting out with online marketing, you want to strategically use hashtags. The reason is that Twitter hashtags make your posts more visible to your target audience — if you use them correctly. This heightened visibility can lead to increased engagement and more leads directed to your business.

What are Some Ways Twitter Hashtags Can Help my Business?

Twitter hashtags can help your business in many ways. First, strategic use of Twitter hashtags boosts the visibility of your post. In doing so, it increases the engagement of your post as well. Higher visibility and boosted engagement are two primary goals of all online marketers. The more people who hear about your business, product, or service, the higher the likelihood that people will want to partner with you and your business.

Second, strategic use of Twitter hashtags — due to higher visibility and boosted engagement — can help connect you with your target audience. Increased visibility is great, but if you are just boosting your visibility in general and not to your target audience, you are not being strategic. If you properly research keywords and use ones that are both relevant and trending, you are going to attract businesses and individuals who are interested in these topics and who may be interested in partnering with you and your business.

We want to be sure that you don’t discount Twitter’s usefulness for your business. If you are not seeing the results you want from this social media network, the problem may be that you are not using hashtags as strategically as you should.

If you would like to learn how to use Twitter and Twitter hashtags more effectively, we at VisionPATH Marketing can help! We offer free consultations and are happy to help you evaluate your business and social media strategy in order to help you get the most out of your online marketing.