Facebook advertising is one of the fastest and most effective forms of marketing available. However, most people are only getting a small portion of the benefits because they are not properly targeting their ads to their audience. If you want to get the most out of your Facebook ads and attract more clients while doing so, we have some recommendations.
Be Specific When Targeting Your Audience on Facebook
For starters, it is important to remember that when creating Facebook advertisements, you want to focus on the quality of your audience. That’s right – it is better to focus on a smaller audience of people who are going to interact with and respond to your ad than to a huge number of people who will simply keep scrolling. So, when you are considering the number of people you are targeting in an ad campaign, a smaller number is what you want to shoot for. We recommend small businesses advertise to no more than 50,000 people at a time. If your audience gets larger than that, you are likely diluting your campaign and will not see as positive results.
To attract more clients on Facebook, it is important to narrow your advertising to specific locations. This is one of the best ways to create a more concentrated, smaller campaign. You can do this by entering specific neighborhoods or zip codes within a city that you would like to target.
In order to really get the most out of your Facebook advertising, you should also think more in-depth about the demographics of the individuals you are trying to reach. Try to do more than simply choose an age range. Perhaps you want to focus on stay-at-home moms who graduated from college and are home owners. Or maybe you would like to target college students who are studying business. Facebook’s targeting mechanism allows you to be quite specific in your choices, so take full advantage of that.
Attract more Clients by Tailoring Your Ad Campaign to Your Target Audience
In addition to narrowing your target audience, you also want to narrow the focus of your ad campaign to that target audience. Rather than creating a generic ad campaign that could appeal to multiple audiences, you have the opportunity to speak directly to each target audience. That’s right – you can have multiple! Specific ads for multiple audiences mean the ability to attract more clients.
Suppose you are looking to hire data entry specialists for your company. Well, there could be any type of person interested in that, but let’s say you pull from two of your target audiences we mentioned above: stay at home moms with college degrees who are homeowners and college students who are business majors. These two demographics will likely not be drawn in by the same type of ad. Even aesthetically, they will have different preferences when it comes to the images and fonts used. In addition, their reasoning for applying would be different. You have the ability to slightly modify your overall campaign so that it appeals more directly to your target audiences, increasing the likelihood of their contacting you.
Keep a Close Watch on Your Analytics
This final step is crucial. To know whether your target audience is receptive to your ad, you need to keep a close watch on the number of impressions, likes, comments, and clicks it is getting. If your ad has been running for a day or so and has a low level of responses, it would be wise to pull it and revamp it so that you are not wasting ad dollars. On the other hand, if it is performing well, you would be wise to add funds to the campaign and increase your return.
As you monitor your ads, keep a running list of what is working and what isn’t. Then, use this analysis to plan future campaigns so that you are constantly improving and staying ahead of the curve.
Are you ready to move forward with a better plan of attack for Facebook ads and attract more clients? If so, contact the professionals at VisionPATH Marketing Group. We would love to help you get started, and consultations are always free.