In previous posts, we explained the importance of creating full and detailed personal profiles and LinkedIn company pages. In this post, we will go into further detail regarding exactly how using LinkedIn as part of your marketing strategy will help to establish credibility and boost engagement for your company.


Use LinkedIn Company Pages to Establish Credibility

Since LinkedIn is considered the most professional of the popular social networking sites, it is one of the best to establish credibility. LinkedIn’s Small Business site states, “increasingly, people turn to LinkedIn to learn more about a business.” On the same site, LinkedIn offers three ways to use LinkedIn Company Pages to establish credibility: 1) customizing your page for your target audience; 2) use your LinkedIn Company Page as an information hub; and 3) make the page easy to find.


Hootsuite points out on their blog that the most striking LinkedIn statistic isn’t that it has over 433 million users but that one third of all professionals worldwide have a LinkedIn account. Not only that but many of these individuals also have an influence in company decisions. This means that you will have an excellent level of professional engagement on LinkedIn.


Use LinkedIn Company Pages to Boost Engagement

LinkedIn is all about networking and connections. Because a large number of professionals are engaged in LinkedIn, you are more likely to have word-of-mouth sharing as well. LinkedIn allows you to purposefully network and build relationships via your LinkedIn Company Page.

While you may not see the same numbers in likes, comments, and shares from LinkedIn, you will likely see much more real world engagement and receive higher returns from action on LinkedIn. According to Hootsuite, “50 percent of B2B buyers use LinkedIn as a resource when making purchasing decisions, and 76 percent of B2B buyers prefer to work with recommendations from their professional network.” So, especially if you have any interest in B2B (business to business) marketing, LinkedIn is a no-brainer if you want to boost engagement.


Clearly, LinkedIn marketing is essential for businesses who wish to establish credibility and boost engagement. If you’re unsure of next steps or need help coming up with a strategic marketing plan that incorporates LinkedIn, feel free to contact us at VisionPath Business Solutions.

VisionPATH Business Solutions offers personalized consulting and advisory services to companies large and small. We have a long-standing reputation of providing honest, individualized advice to our clients. No matter your need, whether it is to capture new market share, to streamline processes and cut costs or to add services and grow your business, you can rely on VisionPATH to provide you with honest advice to help you achieve your goals.