Veterinarian

How does a brand new clinic become the fastest-growing animal hospital in just three years?

In 2017, visionPATH Marketing took on the digital marketing for a brand new animal hospital, CVETS, that serves Columbia, South Carolina and the surrounding midlands regions.

CVETS wanted to establish their brand, boost visibility, and create an engaged audience in the Midlands region, but faced three major challenges.

Competition

CVETS is located in a major market with big competitors. Their competitors had been in the business for over a decade and were established in the community.

No History

As a new clinic, CVETS didn’t have any online history.  Digital history provides credibity to a site and improves the likelihood of a site ranking.

No Reviews

CVETS didn’t have an established reputation. Choosing a veterinary practice is an emotional decision, which requires trust and reputability.

 Web search is the most common way people find veterinary offices. Because veterinarians provide a needs-based service, their best opportunity for conversion is through web search, making SEO critical. VisionPATH Marketing  used 4 tactics to improve search rankings for CVETS.

1. Website Optimization

Building an optimized website designed to attract, inform, and engage pet owners in the practice area.

2. Messaging & content

Developing messaging and curated content targeted to increase visibility and top-of-mind-awareness among pet owners.

3. social media advertising

Creating a targeted social media ad strategy to reach pet owners across platforms and devices, driving website traffic and improving SEO.

4. google advertising

Implementing Google advertising for people searching for veterinary services, using an ad strategy of more than 150 search terms.

1. Website Optimization

Building an optimized website designed to attract, inform, and engage pet owners in the practice area.

2. Messaging & content

Developing messaging and curated content targeted to increase visibility and top-of-mind-awareness among pet owners.

3. social media advertising

Creating a targeted social media ad strategy to reach pet owners across platforms and devices, driving website traffic and improving SEO.

4. google advertising

Implementing Google advertising for people searching for veterinary services, using an ad strategy of more than 150 search terms.

After visionPATH implemented these tactics, CVETS saw massive growth in the number of  website sessions, users, and page views.

Sessions

Users

Page Views

By the end of 2018, CVETS had taken a significant market share from their chief competitor.  Their competitor sold their practice in 2019 due to lost revenue.

In 2020, CVETS became the fastest-growing animal hospital in the United States.

When we started our Veterinary Emergency and Specialty Practice the thought of developing a marketing plan was overwhelming. VisionPATH Marketing guided us every step of the way. They designed and implemented a marketing plan that helped us become the fastest growing practice of our kind in the United States. Thank you visionPATH!
Dr. Michael Shlicksup

CVETS

ARE YOU READY TO TAKE YOUR VETERINARY CLINIC TO THE NEXT LEVEL?

We are ready to help! Let’s discuss your goals for your veterinary practice and how we can help you stand out from your competitors.  We’ll develop and manage a comprehensive digital marketing plan to help you meet your goals and grow your practice. 

ARE YOU READY TO TAKE YOUR VETERINARY CLINIC TO THE NEXT LEVEL?

We are ready to help! Let’s discuss your goals for your veterinary practice and how we can help you stand out from your competitors.  We’ll develop and manage a comprehensive digital marketing plan to help you meet your goals and grow your practice.