A website is essential to a business as it can help attract and keep customers. However, having a website isn’t enough. If you want to generate more revenue and grow your business, it’s important to update your website regularly. Read this article to know when to update your website and how a web presence can benefit your business in the long run.

Here are 3 major signs that it’s time to update your website:

1. You don’t have a mobile version of your site

Having a mobile version of your website doesn’t only help with your SEO efforts and increases your brand visibility. Today, Google would first rank the mobile versions of a website before the web version. This is because a majority of users prefer the mobile version over the desktop version.

If you only have a desktop version of your website, it’s time to get an upgrade. Vision Path Marketing is a team of digital experts that can help you create professional-looking mobile sites. It can significantly help your SEO efforts and also create more awareness for your brand.

2. You want to generate more traffic

There are two ways to drive traffic to your website: through search engine optimization and paid traffic.

Website maintenance is important if you want to work on your SEO. You need to update it so Google would start to rank your website in the search engine results pages, which is one of the most effective ways to gain organic traffic without paying for advertisements.

Paid advertising can also help, but it’s still important to upgrade your website to keep customers. No one wants to stay on a website that has old posts. If you want more to attract more potential clients, you need to start working on your web presence. You can do this by regularly updating your website. Get in touch with visionPath Marketing for assistance.

3. You need to increase conversions

As a business, one of your goals is to generate more revenue. To achieve this, you need to work on your SEO marketing and update your website. Use Google Analytics to help you check the average time that users stay on your site and what your top-performing pages are. You need to check your web pages for broken links and ensure that these are fixed.

Error pages can discourage users from visiting your site in the future. It can also severely hurt your SEO ranking. As much as possible, hire professionals to help you evaluate your website and advise what you can improve it.

Contact visionPath Marketing

When was the last time you updated your website? If you want to drive more traffic and increase conversions, get in touch with us. We can talk about your business goals and recommend solutions to help you achieve them. We’ll help update your website to make it more attractive to potential clients. Call us today for a consultation.