3 Reasons You Should Use Facebook’s Live Streaming Feature

 In our last post, we introduced Facebook’s live streaming feature: Facebook Live.You learned what it is and how you can use it. This week, we are going to give you three reasons why Facebook’s live streaming feature is an important tool to have in your social media marketing toolbox.

  1. Facebook is giving preference to their live streaming feature.

This means that you are more likely to have high visibility and engagement on Facebook through Facebook Live than you would on any other kind of content. In a blog posted by Facebook, the company tells of their preference for Facebook Live videos: “we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”


  1. Facebook Live videos receive a much higher number of views than other types of Facebook content.

Followers are 3x more likely to watch a video on your page than they are to read a status alone or even look at a graphic alone. More than that, Live videos receive even higher views. Facebook explains this higher viewing in their blog: “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.”


  1. Facebook’s live streaming feature gives your followers a chance to see you up close and personal.

When you post a live video, your followers can see you as you really are, without filters, stops and starts for edited videos, and in your element. Facebook Live offers a more genuine, organic version of you and your company, and this is attractive to your followers and is something that a static image or even edited video cannot offer.

Posting to Facebook as part of your social media marketing plan is a given. And everyone knows that by now. With the increase in marketing content on Facebook, it is important to stay on top of the trends and utilize the newest features so that you can stand out in the crowd. Facebook’s live streaming feature is the best new way to stand out among this ever-increasing crowd.

If you have questions about Facebook’s live streaming feature or would like help learning how to incorporate Facebook Live into your social media marketing plan, feel free to contact one of our experts at VisionPATH.


VisionPATH Business Solutions offers personalized consulting and advisory services to companies large and small. We have a long-standing reputation of providing honest, individualized advice to our clients. No matter your need, whether it is to capture new market share, to streamline processes and cut costs or to add services and grow your business, you can rely on VisionPATH to provide you with honest advice to help you achieve your goals.